Creating better work setups.

A woman with short, wavy, light brown hair, blue eyes, wearing a black blazer and gold hoop earrings, looking confidently at the camera against a plain, neutral background.

For brands, teams and people navigating change.

As a freelance Brand & Account Lead, I support agencies, brands and growing teams with senior ownership across campaigns, projects, stakeholders and delivery — without necessarily hiring a full-time role.

As a systemic coach in training, I support mothers and organisations around return-to-work, reboarding and role clarity after parental leave.

12+ years across agency and corporate environments, including Jung von Matt, Heimat and Zalando.

Based in Berlin. Working in English and German.

About
Aware Studio

Not every role requires full-time capacity.


But the right level of senior support can make a real difference — especially when teams need stability, continuity and focus.

Aware Studio integrates into existing teams within a clearly defined scope, supporting campaigns and projects with clarity, reliability and steady progress.

Aware Studio is not an agency.
It’s a way of working.

Services

  • Supporting brand teams in planning and delivering campaigns and brand initiatives.
    I help translate strategy into structured execution and keep projects moving forward.

  • Supporting agencies in managing clients and campaigns with senior oversight.
    I help maintain clarity between clients and teams while ensuring smooth project delivery.

  • Flexible interim support for campaigns, launches, team transitions or temporary capacity gaps within brand, marketing and account teams.

  • I support individuals and organisations in creating clarity when roles and expectations shift.
    I guide structured conversations to build setups that are realistic, aligned and workable in practice.

    For individuals
    Focused on the return to work after parental leave — creating clarity around role, scope and priorities so work feels structured and manageable again.

    For organisations
    Focused on structuring re-entry after parental leave — aligning roles, expectations and ways of working so part-time setups perform and teams stay effective.

Experience

Selected work from previous roles across agencies and corporate environments.

KLEINANZEIGEN
ZALANDO
MERCEDES-BENZ
NESTLÉ
NIKON
SCHWEPPES

A close-up of a wooden desk with a pen, open notebook, and decorative objects including a glass with thin sticks, a white urn, and a book.
People having a meeting at a modern, well-lit table with a laptop, notebooks, glasses of water, and decorative vases with flowers.

Your Questions, Answered

  • I support teams as a Senior Brand, Project or Account Manager — wherever experienced, structured support is needed.

    Typically during:

    • Parental leave coverage

    • Hiring gaps and transitions

    • Ongoing projects that need consistent senior support

    • Additional capacity within existing teams

    I work within a clearly defined scope, integrating into teams with reliable, long-term support, flexible availability and clear ownership.

  • Collaborations are structured around a clearly defined scope and timeframe.

    I typically provide dedicated senior capacity of up to 30 hours per week, enabling teams to add experienced support without creating a full-time role.

  • I integrate into existing teams and collaborate closely with internal stakeholders, agencies and partners.

    Scope and responsibilities are defined upfront to ensure clarity, ownership and reliable progress.

    • brand and campaign initiatives that need clear ownership

    • cross-team projects that require alignment

    • transitions or handovers

    • return to work after parental leave

    • additional senior capacity — without a full-time hire