Creating better work setups.
For brands, teams and people navigating change.
As a freelance Brand & Account Lead, I support agencies, brands and growing teams with senior ownership across campaigns, projects, stakeholders and delivery — without necessarily hiring a full-time role.
As a systemic coach in training, I support mothers and organisations around return-to-work, reboarding and role clarity after parental leave.
12+ years across agency and corporate environments, including Jung von Matt, Heimat and Zalando.
Based in Berlin. Working in English and German.
About
Aware Studio
Not every role requires full-time capacity.
But the right level of senior support can make a real difference — especially when teams need stability, continuity and focus.
Aware Studio integrates into existing teams within a clearly defined scope, supporting campaigns and projects with clarity, reliability and steady progress.
Aware Studio is not an agency.
It’s a way of working.
Services
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Supporting brand teams in planning and delivering campaigns and brand initiatives.
I help translate strategy into structured execution and keep projects moving forward. -
Supporting agencies in managing clients and campaigns with senior oversight.
I help maintain clarity between clients and teams while ensuring smooth project delivery. -
Flexible interim support for campaigns, launches, team transitions or temporary capacity gaps within brand, marketing and account teams.
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I support individuals and organisations in creating clarity when roles and expectations shift.
I guide structured conversations to build setups that are realistic, aligned and workable in practice.For individuals
Focused on the return to work after parental leave — creating clarity around role, scope and priorities so work feels structured and manageable again.For organisations
Focused on structuring re-entry after parental leave — aligning roles, expectations and ways of working so part-time setups perform and teams stay effective.
Experience
Selected work from previous roles across agencies and corporate environments.
KLEINANZEIGEN
ZALANDO
MERCEDES-BENZ
NESTLÉ
NIKON
SCHWEPPES
Your Questions, Answered
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I support teams as a Senior Brand, Project or Account Manager — wherever experienced, structured support is needed.
Typically during:
Parental leave coverage
Hiring gaps and transitions
Ongoing projects that need consistent senior support
Additional capacity within existing teams
I work within a clearly defined scope, integrating into teams with reliable, long-term support, flexible availability and clear ownership.
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Collaborations are structured around a clearly defined scope and timeframe.
I typically provide dedicated senior capacity of up to 30 hours per week, enabling teams to add experienced support without creating a full-time role.
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I integrate into existing teams and collaborate closely with internal stakeholders, agencies and partners.
Scope and responsibilities are defined upfront to ensure clarity, ownership and reliable progress.
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brand and campaign initiatives that need clear ownership
cross-team projects that require alignment
transitions or handovers
return to work after parental leave
additional senior capacity — without a full-time hire

